About Butterflies
by Blaq Inc.
Born from Compassion, Built on Love
Founded in 2012 by Madame EJ Blackman and Co-Founder Kaiya Blackman, Butterflies by Blaq Inc. was established to address the needs of children suffering from hair loss due to medical conditions and treatments — with special consideration given to inner-city children and children of various ethnicities, who are often a greatly overlooked group due to the special needs of their hair.
At Butterflies BBI, after application approval, each client receives individualized customer service and complete confidentiality — because we understand that no two children or situations are alike. Our goal is to help restore normalcy and promote a sense of well-being while children deal with their personal illnesses and conditions.
We believe that raising the self-esteem of our disadvantaged youth now can help brighten their futures, and we'd like to be given the chance to help lighten their load and Make A Difference.
Servicing the NY Tri-State Area & Beyond!
Butterflies by Blaq Inc.
501(c)(3) Non-Profit Organization
Tens of $1,000s
in Free Wigs Provided
46+
States Reached
14+
Years of Service
100%
Free — No Cost to Families
Mission & Vision
Our Mission
Butterflies BBI exists to make support easier for families navigating medical hair loss — providing personalized hair replacement services, flexible care, and confidence-restoring resources directly to the children who need them most. We proudly serve all ethnicities and boys too, ensuring every child receives a personalized look that reflects their identity, culture, and natural beauty.
Our Vision
A world where no child's confidence is diminished by hair loss. We envision a future where every child — regardless of their medical journey — has access to the support, resources, and care they need to thrive and live fully.
Our Core Values
Compassion First
Every family we serve is met with warmth, dignity, and genuine care. We see the child, not just the condition.
Restoring Confidence
We believe every child deserves to walk into a room feeling beautiful, proud, and fully themselves.
No Barriers
Cost should never stand between a child and their confidence. Every wig provided is 100% free — no cost to families ever.
Whole-Child Wellness
Hair loss affects the mind and spirit too. We address emotional well-being alongside physical solutions.
A Decade of Impact
Butterflies By Blaq Inc. Founded
Founded by Madame EJ Blackman and Co-Founder Kaiya Blackman to provide free hair replacements to children experiencing medical hair loss due to cancer, alopecia, and other medical conditions.
Congressional Achievement Award
Butterflies BBI and founder Madame EJ Blackman received a Congressional Achievement Award recognizing their outstanding community service, advocacy, and impact on children and families experiencing medical hair loss.
New York City Proclamation & Recognition
Butterflies BBI received an official New York City Proclamation and recognition at City Hall honoring the organization's commitment to serving children and families impacted by medical hair loss.
Queens Power Woman Honoree
Founder Madame EJ Blackman was honored as a Queens Power Woman for her leadership, service, and community impact.
Brooklyn Power List Honoree
Madame EJ Blackman was recognized on the Brooklyn Power List for her continued work empowering underserved communities.
Schneps Media Healthcare Hero Honoree
Butterflies BBI and founder Madame EJ Blackman were honored as Healthcare Heroes for their dedication to restoring confidence and emotional wellness to children experiencing medical hair loss.
Nonprofit of the Night — Barclays Center
Butterflies BBI was recognized as the official Nonprofit of the Night during the Brooklyn Nets vs. New York Knicks game at Barclays Center in Brooklyn, NY.
Launch of Blaq Butterflies Wellness Boutique
Launch of the BB Wellness Boutique and luxury wellness line supporting caregiver wellness and children experiencing medical hair loss through "Luxury With Purpose."
✦Ongoing Achievements
"Turning compassion into confidence — one child, one family, one butterfly at a time."
More Than a Service
We go beyond hair replacements — we meet families where they are, on their terms.
In the News & On the Air
BBBI's mission has been recognized and featured by leading media outlets across the country.
Ready to Make a Difference?
Whether you're a family in need, a medical professional, or someone who wants to support our mission — we'd love to connect with you.